He writes honestly about the time required and the perseverance it took. The lesson James teaches is that you must be willing to proceed until everyone else knows it too. That is not the lesson James is teaching. But, so what? A lot of people have had similar thoughts. Just dogged persistence and the stubbornness of a mule. There is no fake rah-rah entrepreneurial guru motivational nonsense. James shares the real story about building his company. A story about the time required to do great work. Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”Īgainst the Odds: An Autobiography by James Dyson is a story about perseverance. Against the Odds: An Autobiography by James Dyson is a story about perseverance.
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